For the last year 90% of my work has consisted of either web or interactive work, which has been a great experience. Over this period I have developed more skills than I can even remember, however it has left me in a unique position that I only just realized. A client of ours had asked us to take on a collateral kit, which to my surprise was harder for me than I thought it would be. However, it was ultimately this difficulty I experienced that benefited me and the project in the end.
STRUGGLING HAS IT’S BENEFITS
I firmly believe that hard work has its benefits, and design is no different. With this project I sketched over 65 different cover designs. Normally I would probably sketch about 25 but my uncertainty had me embracing my process to its fullest. In the end this is actually what led me to my proposed solutions. It was somewhere around my 50th idea that actually clicked and that I felt really met the needs of the client. Additionally I spent a larger than average number of hours researching the aesthetic for the project, the client’s offering, and their competitors.
This project has really opened my eyes and I have recaptured some of the theories and skills that I may have forgotten for a while. Not to mention that I have reestablished faith in my design process, which definitely helps justify the cost of my design education. For all of these reasons I’m actually glad that I struggled on this project. The amount of thought that was applied in order to deliver on the project has helped me to rediscover my creative roots in a whole new way.
So the next time you are frustrated with a project and are about to give up, think about how the act of struggling may actually be benefiting you. If you embrace the design process, ultimately you will persevere and the result may be better than you though possible. If you’ve been in a similar situation lately I would love to hear how you were ultimately able to overcome it, so please share in the comments below.