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10 Responses to “Buy Megathin No Prescription”

  1. Auron

    If enough people do something incorrectly it will be looked upon as the correct way to do something.

    So unless these standards can somehow get over 50% of the designers to adopt them they are next to useless imo.

    For a historic example, look at how long the CSS verse Table war lasted in web development all due to the majority of people using tables.

    Thanks for the read!

  2. cjung

    It’s not the Websitecreator, who is always to blame, it’s the searchengines, that permanently change their search standards. How do you define the standard for SEO when the Searchengines don’t know, if their algorythms will be the same next year?

    If you standardise SEO in the production of Webcontent you standardise Serchengines too. I think that’s not the thing we all want. There’s more than just google. I like to have different kind of searchengines with different ways to collect informations because of their different results.

  3. Barney

    You give a healthy vista onto the debate, however I believe an open standardisation of search algorithms would leave the web more open to abuse by the technically-minded, would decrease the open-ended value of search, and create a virus/anti-virus kind of business model that would not only fail to resolve the problem of SEO crooks, but would crucially reduce the openness of the Internet for its audience.

    Am I being paranoid? I feel the secretivenesses of Google’s algorithm is a fantastic device that enables genuinely useful sites to emerge in the environment of multi-million funded PR-driven constructs. At the end of the day, the mystery of how it establishes value is of great use to the average Jo on the net.

    On the other hand, I have no sympathy with companies that treat their web team with contempt and shell out thousands on SEO teams. They deserve everything they get and I don’t think this kind of evitable ignorance and gullibility need special legislation to change the nature of the net for their benefit alone.

  4. Barney

    Sorry for not getting it all in one, I just hit on the perfect argument: Whereas right now gullible businesses shell out ludicrous money for the mystical/mythical expertise of SEO ‘professionals’, what you’re suggesting would make genuine SEO professionals indispensable. Look at the commercial implications of this, there would be less hocus-pocus, but a lot more money to lose by everyone (or made by a new class of professionals, depending on how you look at it).

  5. Zinni

    I just wanted to clarify that I am not suggesting a complete set of rigid standards that must be followed. If a content creator would choose not to follow the standards then so be it, however their results may vary.

    I am proposing that a set of loose standards are developed. Search engines would have the flexibility to go above and beyond yet still agree to accept a set of minimum standards that would lead to better indexing. Creativity and expansion are still possible in this situation. As designers our creativity comes from finding ways to work within constraints, something SEO professionals would still be able to do with a set of minimum standards.

    Thank you everyone for your comments, they bring great insight to the discussion.

  6. Dave

    Ummm. Google’s algorithms are not super secret or hocus pocus; yes I know that the public PageRank algorithms are just part of a larger picture, but that picture is pretty clear: Google’s goal is to catalog information in a very logical and academic way, focusing on the expected experience of a typical user and believing the web to be a large set of documents. With that in mind, and assuming Google’s algorithms to be high-quality and improving with each iteration, here is what you should do as an “SEO”:

    - improve content (for actual users)
    - code pages in semantic HTML

    optional steps would be

    - enact a marketing plan that includes communicating with other sites such that they are aware of you and link to you
    - use meta information and tools (not META tags, meta like the prefix): submit a sitemap to Google Webmaster tools, etc.

    There are three common problems:

    - web developers/SEOs don’t or can’t improve content.
    - web developers/SEOs think the content is good (and the code semantic) when it isn’t
    - web developers/SEOs setup success criteria wrong. (You’re focusing hard on returning high for specific phrases, when your focus is actually a step back: getting people to the site and achieving high conversion rates once they do.)

    So, when you talk about standardizing SEO, I think what you might be looking for is supporting semantic code and quality content.

  7. Zinni

    Dave, I agree with everything you have said, in my opinion you have given some very good advice, which is pretty much in line with what I personally try to follow. Great comment!

  8. web pixy

    I think that in most cases standards are a good thing. So it would be nice if there were some SEO standards but as you say, the industry develops quickly and these standards should always follow it on the way.

  9. Simon

    I agree too, SEO is all about content. If you don’t have the content people won’t want to visit your site and it is impossible to SEO. Having said that, should SEO be standardised specifically to stop the bad SEO agencies?

  10. SEO Bedrijven

    As long as we have Google you can not standardize SEO ;-)



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  • James Kemp: In the end, everything thing is designed. Plain things are still designed, but with usability in mind. The two bounce off...
  • Joshua: Being more of a graphic designer than a web designer, I think I can agree with the concept here. I do a lot of web layout mockups...
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  • theComplex: @Lisa – I have the same issue. And sometimes I get so caught up in how irritated I am at that client that the...
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  • Web Design Australia: Forcing yourself to work on something when you’re stressed won’t give you the results that you want....
  • Benny: Great post and good tips! I also have this problem from time to time, having trouble finding that perfect ‘inspiratio...
  • Luci: Conventions and standards, in my mind, are different kettles of fish. Standards, like coding standards, I think exist for good...
  • Tom Hermans: Although I want a website to be visually appealing, and to stand out etc.. I also want it to be a handy instrument that is...
  • Vim: This list is always a good tip however its something that most designers already know, finding inspiration can be hard, but to get...
  • LA Woodarts Designer: An excellent reminder to step back sometimes. It’s amazing how often the business part blocks the creative....
  • Ben Rama: shouldnt it be as simple as if it works it works in an ideal world great post – thanks
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