Being What Matters Most. Forget the Technology!
What I am about to explain is not a new problem however it is one that is rapidly expanding within the world of design. Technology has been a strong part of our disciplines for a long time, whether mechanical or digital. However, the lowered barrier to entry has developed allowed a number of untrained individuals into the market. This increased competition means that to separate ourselves from the services of others, we need to look above the software to gain the types of projects and clients we would like.
This however is not an easy task, it requires you or your firm to embrace the idea of “Being what matters most” at a core level. If a firm wants to really benefit from the mentality it must embrace it in all of its departments including sales, management, and design. Only then will the idea truly be effective. 