Where is the Emotion in Web Design?
Lately I have been working on a number of print projects, which is a change for me due to most of my projects over the past year being almost strictly web based. The addition of print projects has been an enjoyable one, and it has even opened my eyes to a few things I seem to have been overlooking in my web work.
The most glaring thing I have noticed is missing from most of my web work is projects that hope to achieve an emotional connection between the user and the brand being communicated. Some products and services may be better served through rationalization, however after browsing the web for a while it became apparent that the vast majority of websites are completely emotionless. 