Coversourcing - Design Contest & Great Case Study Opportunity?
I don’t know how I have not run across this before today, but I just found the website for the book Crowdsourcing a book written by WIRED editor Jeff Howe. The winner of the contest of course is rewarded with 500 pounds, and has their work used as the cover of the book. I am not overly opposed to this contest due to the fact that they do not attempt to steal the rights of the entrants, or under compensate the winner (500 pounds is arguably an adequate rate).
At least in this circumstance, the idea of a design contest helps support the concept of the book. Because of this I partially find the contest to be a great case study. I feel that Mr. Howe and Random House should have every entry judged by a panel of design experts. They could then use the results to see what percentage of the submissions met the goals listed in the creative brief, which they considered professionally sound, and what percentage were not acceptable submissions.
This could serve to help discuss the ramifications of choosing the “crowdsourcing” route rather than traditional methods of content creation.
*Article image courtesy of crowdsourcing applicant yonialter